Should Brand Designers Use AI? My Honest Experiment at Patten Design
Let’s address the elephant in the room. I’m Bob, founder of Patten Design. And right now, you’re reading a blog post where the images were generated by AI. The words? Written with AI assistance too. This is my experiment. My honest attempt to figure out where AI fits in the world of brand design. And […]
Brand Guidelines Design 101: A Beginner's Guide to Scaling Your Identity
Your brand is growing. New team members. External partners. Multiple platforms. Suddenly, your logo appears in three different shades of blue. Your fonts are all over the place. Your messaging sounds like it’s coming from five different companies. Sound familiar? This is where brand guidelines save the day. They’re not just a fancy PDF that […]
Do you really need a Specialist Brand Designer? Heres the truth…
Let’s cut to it. You’re a startup founder or SME owner. Money’s tight. Time’s tighter. And someone just quoted you thousands for “branding”. Your first thought? I could just get a logo on Fiverr for fifty quid. Fair enough. But ask the real question: Do you need a logo, or do you need a brand? […]
7 Mistakes You're Making with Your Startup Brand Strategy (and How to Fix Them)
Your product is solid. Your pitch deck is tight. Your team is ready to disrupt. But your brand? It’s quietly sabotaging you. Here’s the thing about startup brand strategy: most founders treat it as an afterthought. A logo here, a colour palette there, maybe a quick Canva session before the investor meeting. Then they […]
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