– Brand Strategy
– Brand Guide development
– Website
– Icons
– Social Media templates
– Printed Materials
– Stand Graphics
– Display Posters
– PPT Presentation
– Animation
Full brand strategy, visual identity refresh, and website redesign leading into a monthly retainer to sustain and compound the improvements through SEO, technical optimisation, and new feature delivery.
In the last three years, active users are up 56%, organic search share has grown from 20% to 28.2%, average engagement time has increased 14%, and the site has produced 1,524 form-fill conversions across four global markets — with growth accelerating into 2025.
35,351 → 55,231
76,390 → 126,389
20% → 28.2%
Across four regions
UK · US · AUS · IE
CrowdComms had a technically sound product and a credible market position — but its website told a different story. When the engagement began, four structural problems were holding back commercial performance.
Traffic was fragile. Over a third of new users (34.4%) arrived via paid search, creating an acquisition model with no compounding return and a rising cost floor. Organic search, by contrast, contributed just 20% of new users — well below what a domain of CrowdComms’ maturity and content potential should have been generating.
The design and user experience were showing their age. An average engagement time of 41 seconds indicated that visitors weren’t finding what they needed — a friction problem as much as a content one. Navigation, page hierarchy, and calls to action had accumulated without strategic direction, and the visual identity no longer reflected the confidence of the product or the ambition of the business.
The result was a broadly flat growth curve — traffic stagnant, organic share low, and the site underperforming relative to the commercial investment being made in the business.
The engagement began with a brand strategy phase — a structured process of discovery designed to understand where CrowdComms was positioned in the market, where it needed to go, and what was getting in the way.
We we conducted a number of in-person and remote workshops where we looked at ICPs, user journeys, mapping out the ideal customer experience.
The output was a clear strategic foundation: a refined positioning, a defined tone of voice, and a set of design principles to carry through the visual identity and website.
From the outset, the approach was built around compounding value rather than a one-time deliverable. The initial 12-week project would establish the brand and website foundations; an ongoing monthly retainer would then allow us to iterate, test, and build on those foundations continuously — treating the site as a live product rather than a finished artefact.
The identity refresh gave CrowdComms a visual language that matched its market position. The goal was to move from a brand that felt functional but forgettable to one that projected confidence, clarity, and credibility in a competitive space.
The website redesign addressed all four levers that affect commercial performance simultaneously.
Redesign and layout. A complete structural and visual overhaul — navigation re-architected to reduce friction, page hierarchy rebuilt around clear proposition statements, and CTAs redesigned to guide qualified visitors toward conversion. Every page was rewritten with both the user’s intent and search engine signals in mind.
Technical performance. Technical debt was cleared across load speed, mobile responsiveness, and structured data. Core Web Vitals improvements feed directly into Google’s ranking signals — meaning the technical work compounded the SEO investment rather than sitting separately from it.
SEO and content. On-page optimisation across all key pages, content restructured for search intent alignment, metadata optimised, and internal linking rebuilt to distribute domain authority more effectively. The aim was to close the gap between CrowdComms’ organic potential and its actual organic performance.
New features. Capability additions including improved forms, enhanced product pages, and conversion-focused functionality — designed to reduce bounce and increase qualified engagement across CrowdComms’ growth markets.
Growth that keeps growing Active users rose 56% over three years — but the more telling number is that growth accelerated each year, from 19.7% to 30.5%. Good design work doesn’t just deliver a result; it creates the conditions for compounding returns.
A website that earns its traffic Organic search now outperforms paid in both volume and quality — organic visitors stay 12% longer per session, at zero cost per click. The SEO and content strategy shifted CrowdComms away from paid dependency towards an acquisition model that gets more valuable over time.
Converting in every market The redesigned site generated 1,524 form fills across the UK, US, Australia, and Ireland — with the US and Australian markets converting at a disproportionately high rate relative to their traffic share. CrowdComms’ international growth markets aren’t just being reached; they’re being won.
The most important lesson from this engagement is structural: the retainer model enabled compounding improvement in a way that a fixed-scope project cannot. Each month of SEO work built on the last; each technical fix removed a constraint on the next; each design iteration was informed by real user data. The result is a site that improves continuously rather than ageing from the moment it launches.
Organic and paid quality are now equivalent — at fundamentally different cost bases. As organic share continues to grow, the marginal cost of acquisition falls. This is what a functioning content and acquisition strategy looks like at 24 months in, and it creates a meaningful case for reducing paid dependency over time rather than sustaining it.
Your existing brand might be
confusing your best customers.
