Brand Strategy & Identity Design for UK Startups and SMEs — Bob Patten.
Brand identity design that goes beyond the mark. Because a logo is only as strong as the strategy behind it.
I’m Bob Patten — brand strategist and identity designer.
For over 20 years I’ve helped founders and growing businesses close the gap between the quality of what they do and the way they present it, beginning with brand strategy, then building the identity that reflects it.
Brand Strategy, Identity Design and Websites for CrowdComms, FermTech, Iterum, and 20+ startups and SMEs across the UK.
Services
How your brand gets built
Most designers make things. I make decisions, then make things.
Before I open a design tool, I spend time understanding where your business sits in its market, how your audience actually talks about the problem you solve, and the gap between how you see yourself and how the world perceives you. That gap is almost always where the most important work is.
Brand Strategy
When you’re not sure why you’re losing ground, or need a foundation before a logo means anything — this is where we start. Positioning, differentiation, and a clear basis for everything that follows.
Logo & Identity Design
Visual systems that express what makes you distinct, built to scale. Designed to hold up whether it’s on a pitch deck or the side of a building.
Website & Digital Design
Translating your brand across digital touchpoints so it works as hard as you do.
Tone of Voice
The verbal identity that ensures the right message reaches the right people.
Marketing & Campaigns
Design and direction that targets with precision.
Print & Production
End-to-end execution across physical and digital formats.
Video & Motion
Brand animation and video that keeps your identity moving.
- Brand Strategy
- Logo & Identity Design
- Tone of Voice
- Website Design
- Marketing & Campaigns
- Print & Production
- Brand Strategy
- Logo & Identity Design
- Tone of Voice
- Website Design
- Marketing & Campaigns
- Print & Production
- Brand Strategy
- Logo & Identity Design
- Tone of Voice
- Website Design
- Marketing & Campaigns
- Print & Production
- Surrey startups
- UK scale-ups
- Professional Services
- B2B Services
- Tech & SaaS
- Coaching & Leadership
- Surrey startups
- UK scale-ups
- Professional Services
- B2B Services
- Tech & SaaS
- Coaching & Leadership
- Surrey startups
- UK scale-ups
- Professional Services
- B2B Services
- Tech & SaaS
- Coaching & Leadership
Is your brand working as hard as your business?
Find out in three questions.
The Brand Health Score takes two minutes and tells you exactly where the gaps are.
Takes 2 minutes. No sign-up required to start.
Selected Work
Brands built to perform
Iterum
Making appliance subscription the model of choice for the transition to a circular economy.
What clients say
“Bob started with our logo and branding — work we believe significantly contributed to our initial investment and early success.”
Jon Holden,
Founder, Iterum
“Bob’s designs have been the cornerstones of several successful businesses. He is methodical, creative, and a great person to work with.”
Andy Clayton,
CEO & Co-Founder, FermTech
Let's talk about your brand.
If your brand isn’t matching the quality of what you do, let’s talk about it. A 30-minute discovery call is free, and there’s no obligation.
News & Insights
Brand thinking, shared as I go. These posts cover what I’m seeing in client conversations, in the market, and in the gap between how businesses think their brand is working and what it’s actually doing.’
The brand drift you can’t prove until it’s too late.
The brand you built starts getting used by people you didn’t train. An agency picks up your last deck as a starting point. A new hire writes copy without ever seeing your guidelines, because nobody told them guidelines existed. A partner produces something with your logo on it and sends
Your brand is a relationship. Not a logo, not a colour palette — a relationship.
The brand isn’t the logo. You’ve heard this. Everyone in this field says it. It has almost become a reflex — the first thing a brand strategist says to establish that they’re talking about something more serious than visual design. But it’s true. And I think it’s worth being clear
The year your brand starts to feel wrong in meetings
Something shifts, usually around year three. The clients get better. The conversations get more serious. Someone senior, at a business you actually want to work with, asks for a link before the call. You send it. And then you see it the way they’re about to see it. That slight
Social Feed
Raw insights on brand strategy, identity design, and the commercial power of brands – shared regularly on LinkedIn.