Brand Strategy & Identity Design for UK Startups and SMEs — Bob Patten, Surrey
Most agencies
hand you a logo.
I give you the strategy it can’t work without.
I’m Bob Patten — brand strategist and identity designer based in Surrey.
For over 20 years I’ve helped founders and growing businesses close the gap between the quality of what they do and the way they present it.
Clients include CrowdComms, FermTech, Iterum, and 20+ startups and SMEs across the UK.
Services Overview
How your brand gets built
Most designers make things. I make decisions, then make things.
Before I open a design tool, I spend time understanding where your business sits in its market, how your audience actually talks about the problem you solve, and the gap between how you see yourself and how the world perceives you. That gap is almost always where the most important work is.
Brand Strategy
When you’re not sure why you’re losing ground, or need a foundation before a logo means anything — this is where we start. Positioning, differentiation, and a clear basis for everything that follows.
Logo & Identity Design
Visual systems that express what makes you distinct, built to scale. Designed to hold up whether it’s on a pitch deck or the side of a building.
Website & Digital Design
Translating your brand across digital touchpoints so it works as hard as you do.
Tone of Voice
The verbal identity that ensures the right message reaches the right people.
Marketing & Campaigns
Design and direction that targets with precision.
Print & Production
End-to-end execution across physical and digital formats.
Video & Motion
Brand animation and video that keeps your identity moving.
- Brand Strategy
- Logo & Identity Design
- Tone of Voice
- Website Design
- Marketing & Campaigns
- Print & Production
- Brand Strategy
- Logo & Identity Design
- Tone of Voice
- Website Design
- Marketing & Campaigns
- Print & Production
- Brand Strategy
- Logo & Identity Design
- Tone of Voice
- Website Design
- Marketing & Campaigns
- Print & Production
- Surrey startups
- UK scale-ups
- Professional Services
- B2B Services
- Tech & SaaS
- Coaching & Leadership
- Surrey startups
- UK scale-ups
- Professional Services
- B2B Services
- Tech & SaaS
- Coaching & Leadership
- Surrey startups
- UK scale-ups
- Professional Services
- B2B Services
- Tech & SaaS
- Coaching & Leadership
Is your brand working as hard as your business?
Find out in three questions.
The Brand Health Score takes two minutes and tells you exactly where the gaps are.
Takes 2 minutes. No sign-up required to start.
Selected Work
Brands built to perform
Iterum
Making appliance subscription the model of choice for the transition to a circular economy.
What clients say
“Bob started with our logo and branding — work we believe significantly contributed to our initial investment and early success.”
Jon Holden,
Founder, Iterum
“Bob’s designs have been the cornerstones of several successful businesses. He is methodical, creative, and a great person to work with.”
Andy Clayton,
CEO & Co-Founder, FermTech
Let's talk about your brand.
If your brand isn’t matching the quality of what you do, let’s talk about it. A 30-minute discovery call is free, and there’s no obligation.
News & Insights
Whether we’re talking about the latest digital trends or the psychology behind a great brand strategy, our goal is the same: helping you build a brand that doesn’t just look good, but actually performs.
How Long Does a Brand Project Take?
The answer most designers give is “it depends” — which is true but not very useful. So here’s a more honest breakdown of what actually takes the time, and what you can expect at each stage. For a focused SME brand project — strategy, identity, guidelines — you’re typically looking
When Is the Right Time to Rebrand?
The honest answer: earlier than most businesses do it, and less often than some design agencies would have you think. Rebranding is not something to do on a whim — it requires investment, it takes time, and if done without good reason it can unsettle clients who’d got comfortable with
The Difference Between a Logo and a Brand (And Why It Matters for Your Business)
It’s the most common brief I receive: “We need a logo.” Sometimes that’s exactly right — a focused piece of work, a clear visual mark, done well. But more often, the conversation reveals something else. The business has outgrown its existing brand. The positioning has shifted and the visual expression
Social Feed
Raw insights on brand strategy, identity design, and the commercial power of brands – shared regularly on LinkedIn.