Work
Thoughtful, powerful and creative — ranging from brand identities and website design to motion graphics and spatial experiences.
The Access Embassy
The Access Embassy helps life sciences organisations and their stakeholders shape global health and access policy.
Atomex
A group of experienced entrepreneurs helping you accelerate your business growth in 13 weeks.
Iterum
Making appliance subscription the model of choice for the transition to a circular economy.
AVAM Solutions
Procurement solutions you can rely on to help your business survive and thrive.
OIP Consulting
Over 20 years experience of delivering Source to Pay solutions across multiple industry sectors.
Sourcing Solved
Helping clients adapt to what is becoming this new reality for procurement.
Surrey Hills Rehab
A ‘not for profit’ team of Neurological Physiotherapists focused on empowering people with long-term neurological conditions.
Promote Consulting
Promote are a consulting partner dedicated to working with you to deliver your procurement transformation.
Services
Before I open a design tool, I spend time understanding where your business sits in its market, how your audience actually talks about the problem you solve, and the gap between how you see yourself and how the world perceives you. That gap is almost always where the most important work is.
Brand Strategy
When you’re not sure why you’re losing ground, or need a foundation before a logo means anything — this is where we start. Positioning, differentiation, and a clear basis for everything that follows.
A brand strategy defines who you are, what you stand for, and how you’re different from everyone else in your market. It’s the foundation that every piece of communication — your name, your logo, your website, your pitch — should be built on.
Without it, you’re making design decisions in the dark. With it, every decision becomes easier and more defensible.
I work with founders and leadership teams to develop brand positioning, messaging frameworks, and competitive differentiation. The output is a strategy document that the rest of the project builds on — and that your team can use long after the project ends.
Logo & Identity Design
Visual systems that express what makes you distinct, built to scale. Designed to hold up whether it’s on a pitch deck or the side of a building.
Your logo is the most visible expression of your brand. It needs to work across every surface — digital, print, signage, pitch decks — and it needs to still make sense in five years. Getting it right means understanding the brand before picking up a pencil.
Whether you’re launching a new business or rethinking an identity that’s stopped working, I’ll lead you through a structured process: from defining what makes you distinctive to expressing that through a visual identity that’s both original and built to last.
Website & Digital Design
Translating your brand across digital touchpoints so it works as hard as you do.
A strong visual identity loses its value the moment it’s implemented inconsistently online. I design digital assets — UI components, social templates, presentation decks, email systems, and web page designs — that carry the brand accurately into every digital context.
I’m fluent in Figma and the major design systems, and I work closely with developers to ensure that what’s designed is what gets built.
Tone of Voice
The verbal identity that ensures the right message reaches the right people.
Most brands spend months on their visual identity and an afternoon on their language. The result is design that looks right but copy that sounds like everyone else.
A tone of voice framework gives your business a consistent, recognisable way of communicating — across your website, proposals, social posts, email, and everything in between. I work with specialist copywriters and brand language consultants to develop verbal identities that are as distinctive as the visual work.
Marketing & Campaigns
Design and direction that targets with precision.
A brand is only as effective as the campaigns it runs. I work with marketing teams and business owners to design campaigns across digital and physical channels — from social media and email to events and print.
I collaborate with specialist strategists, media buyers, and copywriters where the brief demands it. The goal is always the same: the right message, in the right format, to the right audience.
Print & Production
End-to-end execution across physical and digital formats.
Digital-first doesn’t mean print is dead. In many sectors — particularly professional services, luxury, and events — a well-designed physical piece creates an impression that no screen can match.
I design and produce brochures, packaging, exhibition materials, and print campaigns, working with trusted production partners to ensure quality from file to finished article. Every print project is treated as an extension of the brand, not an afterthought.
Video & Motion
Brand animation and video that keeps your identity moving.
Motion design is where brand identity comes to life. Whether it’s an animated logo, a brand film, a social content series, or web-based animation, motion adds dimension to visual identities that static assets alone can’t deliver.
I produce short-form brand films, animated explainer content, motion graphics, and web animations — working with videographers and motion specialists where the brief demands specialist production skills.
Ready to discuss the future of your brand, digital product or service?
BOOK A DISCOVERY CALL!
Clients
