The thing nobody tells you before you start working with a brand designer

There’s a version of this story that sounds simple. You find a brand designer. You explain what you need. They go away and build it. You come back to something polished and ready. Neat. Transactional. I understand why founders expect that. It’s how most professional service relationships work. You have a problem, someone with the […]

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Your Brand could be costing you.

The Confusion Tax

Your existing brand might be
confusing your best customers.

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