Brand Guidelines Design 101: A Beginner's Guide to Scaling Your Identity

Illustrative image for Patten Design blog post: Design 101 – graphic design fundamentals for business owners

Your brand is growing. New team members. External partners. Multiple platforms. Suddenly, your logo appears in three different shades of blue. Your fonts are all over the place. Your messaging sounds like it’s coming from five different companies. Sound familiar? This is where brand guidelines save the day. They’re not just a fancy PDF that […]

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Your Brand could be costing you.

The Confusion Tax

Your existing brand might be
confusing your best customers.

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