What I did:
  • Brand Identity
  • Marketing
  • Print Collateral
@its Search & Selection
West London game ltd is a premium supplier of game to pubs, restaurants and catering business within the West London area.
Game meat is harvested from the wild for a number of reasons, mostly from crop protection and wildlife management activities as well as shooting sports. The population of Pigeons, rabbits and deer are controlled on arable land to protect a farmers crops to protect his livelihood.
West London Game has a vision to increase the popularity of game meat and make use of this widely available and sustainable food source.


The final logo highlights the core game foods in a subtle and confident mark. I wanted to create a badge that drew on the heritage of Game shooting.